CASE STUDY

Formulating a music led cultural strategy for Whiskey brand Rebel Yell

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3.5m views and engagements across digital platforms
90% positive sentiment across all content
10 artist partnerships
APPROACH

Rebel Yell bourbon wanted to credibly enter the London music scene and get a deeper insight into the modern day Bourbon drinker.

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OUPUT

Cultural Strategy - Event Production - Content - Social Strategy